Matsumoto & Clapperton Advertising has acquired Honolulu’s AIDIA Studio. With the acquisition, the top-ten Hawaii ad agency has significantly strengthened its resources in digital media, social media, integrated marketing and ...
Resources
How-to: Create a Customer Persona
A common marketing tool is a Customer Persona. Basically, it’s a description ...
How-to: Do a competitive analysis
The key to effective marketing strategy is to find a reason why ...
Thoughts (Blog)
Every company has a story
Every company has a compelling story to tell about what they do and what they sell. The whole purpose of marketing is to tell that story as persuasive and efficient as possible. Here’s the thing. That story is so much more interesting and convincing than just listing a bunch of bullet points describing their company. [...]
Two ways to persuade anyone to do anything
There are only 2 reasons why anyone does anything: To avoid pain To feel good Every decision you make is based off of those two outcomes. Think about it. Can you think of any choice you’ve ever made that didn’t boil down to that? I’m going to go to that restaurant. > I don’t want [...]
Sometimes the customer isn’t always right
Apple didn’t design the Mac, the iPod, the iPhone, or the iPad because that’s what the market demanded. Most industry analysts said at the time they released those products that they wouldn’t be successful. They didn’t have the key features that similar products had. People didn’t want to be tied to a single application to [...]
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